Our Japanese brethren — always at the forefront of experimental distribution — are distributing the latest book by Koji Suzuki, best known for Ring, on a roll of toilet paper. Each roll of butt wipe contains several copies of Suzuki’s Drop.

Drop is a horror novella set in a public toilet, takes up about 3 feet of TP, and is 9 chapters long. The scoopy poopy wipes sells for about $2.20 a roll.